Comments for Brand's Anatomy http://www.brandsanatomy.com Brands, marketing, media, business thoughts, and more. Thu, 09 Jun 2011 09:53:25 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on Ranting about the snake-oil sellers by Kevin Digesare http://www.brandsanatomy.com/2010/01/ranting-about-the-snake-oil-sellers/#comment-69 Kevin Digesare Thu, 09 Jun 2011 09:53:25 +0000 http://www.brandsanatomy.com/?p=64#comment-69 Have you considered applying to be a newpaper writer? Very good writing! Have you considered applying to be a newpaper writer? Very good writing!

]]> Comment on Social Media is the new journal of personal history by Badger http://www.brandsanatomy.com/2010/03/social-media-is-the-new-journal-of-personal-history/#comment-25 Badger Thu, 11 Mar 2010 15:38:22 +0000 http://www.brandsanatomy.com/?p=75#comment-25 REALLY Great post. I also really liked the comments you wrote on a personal branding article I just read, "Embrace who you are! Be immortal! Viva la revolution!". Great words. I'll be sure to follow your articles. :) REALLY Great post. I also really liked the comments you wrote on a personal branding article I just read, "Embrace who you are! Be immortal! Viva la revolution!". Great words. I'll be sure to follow your articles. :)

]]> Comment on A CLOSED sign is the same as being out of stock by iGoByDoc http://www.brandsanatomy.com/2010/02/a-closed-sign-is-the-same-as-being-out-of-stock/#comment-24 iGoByDoc Sat, 13 Feb 2010 20:51:29 +0000 http://www.brandsanatomy.com/?p=69#comment-24 Excellent post and so very true. <br /><br />Obviously, a lot of businesses in Utah have a "closed on Sunday" mentality, but for the business that bucks the local trend, they could be the winner by default.<br /><br />It amazes me to see any business, especially during these financial times, to not take advantage of every single opportunity they have to make money. Turning away business is BAD business.<br /><br />Doc Excellent post and so very true.

Obviously, a lot of businesses in Utah have a "closed on Sunday" mentality, but for the business that bucks the local trend, they could be the winner by default.

It amazes me to see any business, especially during these financial times, to not take advantage of every single opportunity they have to make money. Turning away business is BAD business.

Doc

]]> Comment on A CLOSED sign is the same as being out of stock by Josh Peters http://www.brandsanatomy.com/2010/02/a-closed-sign-is-the-same-as-being-out-of-stock/#comment-23 Josh Peters Thu, 11 Feb 2010 22:28:58 +0000 http://www.brandsanatomy.com/?p=69#comment-23 You're dead on with your commentary. There are only 2 coffee shops open past 8 that I know of in SLC and instead of visting my favorite coffee shop when I'm working late and want out of the house I go and hit one of them. They are getting all of the business by default and are busy even at 11 pm. You're dead on with your commentary. There are only 2 coffee shops open past 8 that I know of in SLC and instead of visting my favorite coffee shop when I'm working late and want out of the house I go and hit one of them. They are getting all of the business by default and are busy even at 11 pm.

]]> Comment on User-review sites, when shills go wrong by Nick http://www.brandsanatomy.com/2010/02/user-review-sites-when-shills-go-wrong/#comment-22 Nick Thu, 11 Feb 2010 05:31:54 +0000 http://www.brandsanatomy.com/?p=68#comment-22 Namanh, <br />Any time you have user reviews there is a chance of people gaming it, but it's still a great way to build a community. It's unfortunate that some find entertainment in misleading others, but it's treacherous when the businesses encourage it. <br />The topic in question on UrbanSpoon was indeed by location, so "Most Romantic in Los Angeles" etc. Sadly, non-registered users are able to submit votes, which made it very easy for people to stack votes. Namanh,
Any time you have user reviews there is a chance of people gaming it, but it's still a great way to build a community. It's unfortunate that some find entertainment in misleading others, but it's treacherous when the businesses encourage it.
The topic in question on UrbanSpoon was indeed by location, so "Most Romantic in Los Angeles" etc. Sadly, non-registered users are able to submit votes, which made it very easy for people to stack votes.

]]> Comment on User-review sites, when shills go wrong by Namanh Hoang http://www.brandsanatomy.com/2010/02/user-review-sites-when-shills-go-wrong/#comment-21 Namanh Hoang Wed, 10 Feb 2010 21:43:08 +0000 http://www.brandsanatomy.com/?p=68#comment-21 This is a problem that we had also anticipated for our website but we haven't seen much gaming on our system yet. We have two key assumptions, first is that ii is not too much of a hassle to create an account but it's enough for someone who really does care to take the time to do it. Secondly we verify emails so that means the user had to previously go through the trouble of creating an email account and in addition, they still need to have access to verify the account. It ought to be enough to at least stop Shilling to some extent. It would be interesting to create a topic "Most Romantic Restaurant" but it might be easier for users if the topic was more specific like "Most Romantic Restaurant in Orange County" or other cities. This is a problem that we had also anticipated for our website but we haven't seen much gaming on our system yet. We have two key assumptions, first is that ii is not too much of a hassle to create an account but it's enough for someone who really does care to take the time to do it. Secondly we verify emails so that means the user had to previously go through the trouble of creating an email account and in addition, they still need to have access to verify the account. It ought to be enough to at least stop Shilling to some extent. It would be interesting to create a topic "Most Romantic Restaurant" but it might be easier for users if the topic was more specific like "Most Romantic Restaurant in Orange County" or other cities.

]]> Comment on Ranting about the snake-oil sellers by Nick http://www.brandsanatomy.com/2010/01/ranting-about-the-snake-oil-sellers/#comment-20 Nick Thu, 28 Jan 2010 17:39:26 +0000 http://www.brandsanatomy.com/?p=64#comment-20 You are so right. There is so much desire for quick-fixes, and simple answers. Every aspect of marketing is so polluted with the get-rich-quick practitioners who can't picture the whole situation. The internet has provided a false sense of security about short-term marketing results. So much is spent on analytics that really don't matter. So what if you're number one on search results and getting hundreds or even thousands of hits, if they're not quality hits. We don't know how many people are actually watching television commercials, but that does not mean it is not effective. You are so right. There is so much desire for quick-fixes, and simple answers. Every aspect of marketing is so polluted with the get-rich-quick practitioners who can't picture the whole situation. The internet has provided a false sense of security about short-term marketing results. So much is spent on analytics that really don't matter. So what if you're number one on search results and getting hundreds or even thousands of hits, if they're not quality hits. We don't know how many people are actually watching television commercials, but that does not mean it is not effective.

]]> Comment on Ranting about the snake-oil sellers by Lareen Strong http://www.brandsanatomy.com/2010/01/ranting-about-the-snake-oil-sellers/#comment-19 Lareen Strong Tue, 26 Jan 2010 13:59:23 +0000 http://www.brandsanatomy.com/?p=64#comment-19 Great post. Some businesses and the individuals who run them do want to see a quick fix to all of their woes; they view SEO as the salvation their organization needs. If we view SEO as one piece in a larger integrated marketing plan, the long term results for the organization are much more sustainable. Great post. Some businesses and the individuals who run them do want to see a quick fix to all of their woes; they view SEO as the salvation their organization needs. If we view SEO as one piece in a larger integrated marketing plan, the long term results for the organization are much more sustainable.

]]> Comment on Shhh, we’ve got a great new attraction by Kent http://www.brandsanatomy.com/2010/01/shhh-weve-got-a-great-new-attraction/#comment-18 Kent Wed, 06 Jan 2010 23:05:57 +0000 http://www.brandsanatomy.com/?p=49#comment-18 Thanks for keeping us honest, Nick. When our 4D Experience opened in July 09, it was prominently featured on our website. <br />During the holiday season, we temporarily swapped it out for seasonal features, so we thank you for the reminder to return 4D to its rightful glory.<br />Please note, we've added a 4D flash piece to our visitvanaqua.org home page which we hope will provide you and our other site visitors with an improved navigational experience.<br />The 4D Experience truly takes theatre entertainment to another level and allows us to provide our Aquarium visitors with a fun, educational experience to complement our non-profit mission to conserve marine life and marine environments.<br />Thanks again for providing a watchful eye. Thanks for keeping us honest, Nick. When our 4D Experience opened in July 09, it was prominently featured on our website.
During the holiday season, we temporarily swapped it out for seasonal features, so we thank you for the reminder to return 4D to its rightful glory.
Please note, we've added a 4D flash piece to our visitvanaqua.org home page which we hope will provide you and our other site visitors with an improved navigational experience.
The 4D Experience truly takes theatre entertainment to another level and allows us to provide our Aquarium visitors with a fun, educational experience to complement our non-profit mission to conserve marine life and marine environments.
Thanks again for providing a watchful eye.

]]> Comment on The bigger the company, the bigger the blunder by Nick http://www.brandsanatomy.com/2009/11/the-bigger-the-company-the-bigger-the-blunder/#comment-17 Nick Tue, 05 Jan 2010 06:10:23 +0000 http://www.brandsanatomy.com/?p=26#comment-17 Whiterabbitpress,<br />That is the prevailing opinion, but is not true. Most intellectual property suits are not that black & white. Registration is just one form of defense, it is not the end-all/be-all of IP. <br />Most IP cases I have worked on revolved around "clearly registered marks and properties" but there are so many factors to make a decision of who is the rightful owner of IP. Whiterabbitpress,
That is the prevailing opinion, but is not true. Most intellectual property suits are not that black & white. Registration is just one form of defense, it is not the end-all/be-all of IP.
Most IP cases I have worked on revolved around "clearly registered marks and properties" but there are so many factors to make a decision of who is the rightful owner of IP.

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