Dec
21
Poor American Airlines, they had a PR fiasco due to kicking Alec Baldwin off a flight. We get it, FAA regulations are no laughing matter, and your staff was apparently just doing their jobs. But did posting a rebuttal on Facebook actually help the situation? Alec Baldwin has been joking about the incident, and that …
Oct
28
There is an undeniable truth to all business situations. This is typically referred to in project management, but true in all things you do. You are constrained by three factors: Time Money Quality These three factors are interdependent on each other in every business situation. If we have unlimited money, we can afford to put …
Jul
05
Thanks to a story by Niall Harbison on Nextweb.com, I saw something I’ve been telling so many people. The article lists the top 20 brands on Facebook, and at the top, Coca-Cola, Starbucks, Disney, Oreo, and Red Bull. The top brands on Facebook have something in common. It’s not the approach to social media. It’s …
Jun
23
For starters, there are a small handful of businesses who could actually use Foursquare as a user. Meaning they would have a user account, and check-in to places. A food truck, a public figure, or something else that actually moves around. But a restaurant? A retail store? Or an educational loan service? That’s not the …
Mar
10
Every historic movie about an individual begins with a diary. That written record of the person’s life, challenges, and perspectives. Before paper, we had cave drawings, and tales written in pottery. Somewhere in the 20th century we seemed to lose this tradition of story-telling and leaving a legacy for the next generations. Very few people …