If you run a small retail store, you need to know that you are not Walmart. Your restaurant is not McDonalds. Unless of course you are one of these, or another major national chain, you shouldn’t plan your marketing like they do. Too often, when a business owner wants to attract customers, they turn to …
Category Archive: advertising
Feb
17
What’s that noise?
Several years ago, while living in Las Vegas, I was standing outside and having a chat with my neighbor. Suddenly, something didn’t sound right. We both stopped talking, and looked at each other with a concerned look. We both knew something was wrong, but couldn’t put a finger on it. It was unsettling, unfamiliar, and …
Jan
28
It’s the Cola
Pepsi is a very successful company in its own right, however their pursuit of Coca-Cola can be compared to one thing. Wile E. Coyote keeps ordering new tools, trying new tactics, and continually fails to catch the Roadrunner. The only winner in Wile’s incessant attempts is the Acme Company who continues to profit off of …
Jan
20
The meaning of life, the universe, and everything
I hope everyone knows that the answer is 42. Whether you learned this watching the BBC series many years ago, just learned about it from the adventures of Mos Def & Sam Rockwell, or actually read the iconic books by Douglas Adams, there’s a message in there that is of great importance in life and …
Dec
29
Keep your fans & subscribers
Every day we see or hear ads from companies that want us to sign up to receive emails, SMS alerts, facebook updates, tweets, and more. But what does the consumer get in return? Sales pitches, irrelevant updates, and repeated messages from their many methods of advertising. The value exchange is out of balance. The advertisers …