Dec
21
Poor American Airlines, they had a PR fiasco due to kicking Alec Baldwin off a flight. We get it, FAA regulations are no laughing matter, and your staff was apparently just doing their jobs. But did posting a rebuttal on Facebook actually help the situation? Alec Baldwin has been joking about the incident, and that …
Oct
28
There is an undeniable truth to all business situations. This is typically referred to in project management, but true in all things you do. You are constrained by three factors: Time Money Quality These three factors are interdependent on each other in every business situation. If we have unlimited money, we can afford to put …
Aug
03
There are so many cliche phrases thrown around these days. The one that needs to die right now “this economy.” When a small business owner isn’t doing well, that’s usually the go-to excuse. “There aren’t enough customers coming in because the economy is so rough right now.” “People are dining out a lot less than …
Jul
05
Thanks to a story by Niall Harbison on Nextweb.com, I saw something I’ve been telling so many people. The article lists the top 20 brands on Facebook, and at the top, Coca-Cola, Starbucks, Disney, Oreo, and Red Bull. The top brands on Facebook have something in common. It’s not the approach to social media. It’s …
Jun
10
Every once in a while I dig through the hundreds of marketing blogs out there. Usually it results in me pushing the “unsubscribe” button in email or Google Reader, but occasionally there are some decent thoughts. An article from Andy Bagnall titled, “Does this ad make me look gay” was one of those admirable articles. …