Nick

Author's details

Name: Nick Johnson
Date registered: January 8, 2011

Latest posts

  1. American Airlines, et al: No humor – no social — December 21, 2011
  2. Social Media: the absolute lowest priority for small business — October 28, 2011
  3. This economy… — August 3, 2011
  4. How much is your life worth? — July 12, 2011
  5. The Top-20 brands on Facebook — July 5, 2011

Most commented posts

  1. The bigger the company, the bigger the blunder — 11 comments
  2. Freebie Friday: Not the Droids you’re looking for — 3 comments
  3. Ranting about the snake-oil sellers — 3 comments
  4. User-review sites, when shills go wrong — 2 comments
  5. A CLOSED sign is the same as being out of stock — 2 comments

Author's posts listings

Jun
23

No, we can’t be friends

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by Nick

FoursquareFailures

For starters, there are a small handful of businesses who could actually use Foursquare as a user. Meaning they would have a user account, and check-in to places. A food truck, a public figure, or something else that actually moves around. But a restaurant? A retail store? Or an educational loan service? That’s not the …

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Jun
10

Can you have a gay-friendly brand?

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by Nick

Every once in a while I dig through the hundreds of marketing blogs out there. Usually it results in me pushing the “unsubscribe” button in email or Google Reader, but occasionally there are some decent thoughts. An article from Andy Bagnall titled, “Does this ad make me look gay” was one of those admirable articles. …

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Nov
15

Small business failure, a lack of appreciation for the competition

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by Nick

Many small businesses are started because of a dislike for the competition. But how many of those small business people actually think about the things their competition is doing right? It takes a thorough investigation into everything that is happening in the industry to succeed in business. I just read an incredibly insightful article in …

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Jun
25

Pork Council believes people prefer fairy tales?

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by Nick

Intellectual property disputes have always been one of my greatest passions, as well as frustrations. So many complexities taken into consideration to decide who has rights to what brand name or tagline. It can be exhilarating if you’re into that sort of thing. Other times it can be downright frustrating. Then other times it can be hysterical. …

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Mar
26

Coke Zero: A brand promise meant to be broken?

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by Nick

The Brandgym blog recently discussed how hard it is to topple a leader brand in a specific segment. They compared the “men’s” calorie-free cola category battle between leading brand Pepsi Max, and the runner up Coke Zero. As they describe, Pepsi Max certainly has a stronger name, great advertising, and clearly stands for the market …

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