About

There are so many blogs today, mostly written by people who are failed pyramid-scheme salespeople who read one of those books in the business section. Chances are, they bought it on clearance. Now they want to help you succeed with their “proven success plan!”

This is not one of those blogs. This is a place to read one marketer’s opinions and commentary on the realities of marketing.

So take your “social-media expertise” and your other buzzwords and light them on fire. That with a bundle of wood may keep you warm for a night. But when you want to actually make a product sell, look here for the advice and ideas that have worked.

About the author

Nick Johnson has been managing, creating, and building brands from the mainstream to the underground for over a decade. He hates buzzwords, trends, and people who get too hung up on standard operating procedures. His turn-ons include great advertising, brilliant promotions, and hearing people talk about the brands he works with. He has a professional demeanor, a voice for radio, and no fear of public speaking.

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