Jul 12

How much is your life worth?

Think about it. If you’re a small business owner, sole proprietor, or partner, your business represents a major part of your life. Marketing that business is most often the difference between it living on or dying.

So you’re struggling along hoping things will pick up one day. Maybe you have even allowed some ad salesperson to convince you to open the wallet occasionally. But those one-time ads, daily deals, and other gimmicks aren’t quite working. So you know some marketing help would be helpful, but you’re trying to maintain a tight budget. It makes sense, dollars are tight, and it’s not wise to be throwing money around. But you need to ask yourself that question, “what is this business worth?”

You need this business to succeed to get a paycheck. You have employees and others who are counting on you. But if you aren’t willing to seriously discuss a reasonable marketing budget, then you’re throwing it all away. It’s incredible to me how often I have a proprietor tell me they can’t spent $2-3,000, or even $250 to make their business improve. Trust me, I know how hard it can be to pay those expenses, but if you have a lot invested in this business, then you need to see it through.

Otherwise, shut the doors and do something else.

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